Social Media Manager

Details

  • Position Category: Non-Academic
  • Position Title: Social Media Manager
  • School/Department: Office of Communications
  • Reports To: Director of Content
  • Time: Full-Time
  • Appointment: Regular
  • Job Posted: 12/06/2023

Information & Responsibilities

SUMMARY

The Social Media Manager is a key member of CalArts’ Marketing and Communications team, an in-house creative and strategic group that partners with colleagues throughout the Institute to tell the CalArts story—of alums, faculty, staff, students, and their impact and influence—through social media and other digital forms.

The Social Media Manager is responsible for developing strategy and creating content to foster engagement on CalArts’ current and future social media channels (Instagram, Facebook, X, Threads, LinkedIn, TikTok, and YouTube). As a high-profile voice representing CalArts, the person in this role is creative, strategic, playful, smart, and authentic, and understands and embraces the importance of social media’s role as a way to inform and inspire audiences, enhance the Institute’s reputation, and engage with individuals and the community in fresh, timely, and inclusive ways.

The ideal candidate is driven by ideas. They take a proactive, hands-on, and innovative approach to their work, and enjoy exploring new media, methods, and strategies for connecting with followers. They immerse themselves in the life of the campus and CalArts’ community of artists, attending events and activities and visiting classes and studios to provide followers with an intimate view of the CalArts experience. They appreciate the importance of the arts to our society; and want to see their work have a direct, quantifiable, and positive impact on CalArts’ visibility and brand.

The Social Media Manager is an active participant in the department’s and the Institute’s efforts to identify and dismantle structural inequities and promote inclusion, diversity, equity, and access (IDEA) as fundamental values of CalArts and our society. The successful candidate will contribute to the diversity of personal and professional perspectives, backgrounds, and experiences that support these efforts.

This position works under the supervision of the Director of Content, and in close collaboration with the Institute Photographer, Videographer, Designers, Digital Content Producers, and others.

This position averages 80% in-person on our Valencia campus and 20% remote, if desired, with occasional travel to off-campus locations. 

Requirements

ESSENTIAL JOB FUNCTIONS:

Content Creation and Curation

  • Produce and curate multimedia content (video, writing, photography, graphics, etc.) for CalArts’ flagship/Institute social media accounts.
  • Collaborate directly with CalArts’ wide community of artists (students, faculty, alums, and others) to showcase their work and practice.
  • Partner with colleagues in CalArts’ six Schools and various divisions to create, share, and amplify compelling, relevant content
  • Coordinate with colleagues to leverage and amplify content on the website, in the media, and in other channels.
  • Contribute to CalArts’ storytelling in integrated channels such as web pages and features, newsroom stories, The Pool magazine, the 24700 blog, and others to help raise visibility and enhance CalArts’ reputation across multiple platforms.

Social Media Strategy and Management

  • Develop and implement a comprehensive social media channel strategy aligned with the department’s integrated marketing and communication plan and CalArts’ Strategic Framework.
  • Create and maintain a social media calendar in tandem with campus cycles of recruitment, enrollment, exhibitions, and events.
  • Engage in social listening of our core audiences and channels, responding to inquiries and engaging with comments in an appropriate manner, and redirecting feedback to the appropriate departments.
  • Monitor comments, trends, and themes and report items of concern when appropriate.
  • Develop and implement a strategy to engage influencers, including alums and industry influencers.
  • In collaboration with others in the department and the Institute, develop and execute digital advertising campaigns.
  • Continually measure and assess the effectiveness of content and strategy, and recommend adjustments to improve performance toward desired goals.
  • Set annual benchmarks and goals against which to measure performance.

Consultation and Training

  • Update, maintain, and enforce social media policies and guidelines throughout the Institute, and provide counsel and training to managers of departmental subaccounts
  • Identify, hire, and train students as additional content creators, bringing their individual perspectives to CalArts’ channels.
  • Develop resources or a toolkit for subaccount managers and producers to ensure consistency with brand, messaging, and best practices.
  • Maintain access, including passwords, to all subaccounts to ensure continuity during account-manager transitions.

Qualifications

SKILLS/ABILITIES:

  • Knowledge of best practices and trends in social media content creation and audience engagement, and desire to work at the leading edge of evolving thought and practice.
  • Excellent writer and visual storyteller.
  • Impeccable judgment, cultural competence, and sensitivity.
  • Ability to engender confidence and trust and foster strong relationships with colleagues, faculty, students, alums, and staff.
  • Ability to create multimedia content, including photography, video, infographics, motion graphics, gifs, etc. for multiple audiences in various formats
  • Ability to manage social media campaigns from concept to completion, including measurement and analysis.
  • Keen interest in emerging technologies and the evolving media landscape.
  • Understanding of organic, paid, and influencer marketing and how to build and convert a digital audience.
  • Strong interest in the arts, digital marketing, technology, and social media as a platform for relationship and brand building.
  • Attention to detail.

EDUCATION:

  • Bachelor’s degree in a relevant field or related experience.

EXPERIENCE:

  • Minimum 3 years experience with social media strategy, content creation, and management, preferably in an arts, cultural, or academic setting.

How to Apply

This position is available immediately. If you are interested, please follow the link to Interfolio below:

Social Media Manager - ID:129792

 

Salary

$37.32 - $42.20 an hour

Equity & Diversity

California Institute of the Arts shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other status protected under federal, state, or local law.

Further Information

CalArts has a multidisciplinary approach to its studies of the arts through six schools: Art, Critical Studies, Dance, Film/Video, Music and Theater. CalArts encourages students to explore and recognize the complexity of the many aspects of the arts. It is supported by a distinguished faculty of practicing artists and provides its Bachelor and Master of Fine Arts students with the hands-on training and exposure necessary for an artist's growth. CalArts was founded in 1961 and opened in 1969 as the first institution of higher learning in the United States specifically for students interested in the pursuit of degrees in all areas of visual and performing arts.

TypeNon-Academic
School/DepartmentOffice of Communications
Reports ToDirector of Content
StatusFull-Time
AppointmentRegular
Available12/6/2023
Requirements

ESSENTIAL JOB FUNCTIONS:

Content Creation and Curation

  • Produce and curate multimedia content (video, writing, photography, graphics, etc.) for CalArts’ flagship/Institute social media accounts.
  • Collaborate directly with CalArts’ wide community of artists (students, faculty, alums, and others) to showcase their work and practice.
  • Partner with colleagues in CalArts’ six Schools and various divisions to create, share, and amplify compelling, relevant content
  • Coordinate with colleagues to leverage and amplify content on the website, in the media, and in other channels.
  • Contribute to CalArts’ storytelling in integrated channels such as web pages and features, newsroom stories, The Pool magazine, the 24700 blog, and others to help raise visibility and enhance CalArts’ reputation across multiple platforms.

Social Media Strategy and Management

  • Develop and implement a comprehensive social media channel strategy aligned with the department’s integrated marketing and communication plan and CalArts’ Strategic Framework.
  • Create and maintain a social media calendar in tandem with campus cycles of recruitment, enrollment, exhibitions, and events.
  • Engage in social listening of our core audiences and channels, responding to inquiries and engaging with comments in an appropriate manner, and redirecting feedback to the appropriate departments.
  • Monitor comments, trends, and themes and report items of concern when appropriate.
  • Develop and implement a strategy to engage influencers, including alums and industry influencers.
  • In collaboration with others in the department and the Institute, develop and execute digital advertising campaigns.
  • Continually measure and assess the effectiveness of content and strategy, and recommend adjustments to improve performance toward desired goals.
  • Set annual benchmarks and goals against which to measure performance.

Consultation and Training

  • Update, maintain, and enforce social media policies and guidelines throughout the Institute, and provide counsel and training to managers of departmental subaccounts
  • Identify, hire, and train students as additional content creators, bringing their individual perspectives to CalArts’ channels.
  • Develop resources or a toolkit for subaccount managers and producers to ensure consistency with brand, messaging, and best practices.
  • Maintain access, including passwords, to all subaccounts to ensure continuity during account-manager transitions.
Education and Experience

SKILLS/ABILITIES:

  • Knowledge of best practices and trends in social media content creation and audience engagement, and desire to work at the leading edge of evolving thought and practice.
  • Excellent writer and visual storyteller.
  • Impeccable judgment, cultural competence, and sensitivity.
  • Ability to engender confidence and trust and foster strong relationships with colleagues, faculty, students, alums, and staff.
  • Ability to create multimedia content, including photography, video, infographics, motion graphics, gifs, etc. for multiple audiences in various formats
  • Ability to manage social media campaigns from concept to completion, including measurement and analysis.
  • Keen interest in emerging technologies and the evolving media landscape.
  • Understanding of organic, paid, and influencer marketing and how to build and convert a digital audience.
  • Strong interest in the arts, digital marketing, technology, and social media as a platform for relationship and brand building.
  • Attention to detail.

EDUCATION:

  • Bachelor’s degree in a relevant field or related experience.

EXPERIENCE:

  • Minimum 3 years experience with social media strategy, content creation, and management, preferably in an arts, cultural, or academic setting.
Instructions

This position is available immediately. If you are interested, please follow the link to Interfolio below:

Social Media Manager - ID:129792

 

Salary

$37.32 - $42.20 an hour

Equity and Diversity

California Institute of the Arts shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other status protected under federal, state, or local law.

Additional Information

CalArts has a multidisciplinary approach to its studies of the arts through six schools: Art, Critical Studies, Dance, Film/Video, Music and Theater. CalArts encourages students to explore and recognize the complexity of the many aspects of the arts. It is supported by a distinguished faculty of practicing artists and provides its Bachelor and Master of Fine Arts students with the hands-on training and exposure necessary for an artist's growth. CalArts was founded in 1961 and opened in 1969 as the first institution of higher learning in the United States specifically for students interested in the pursuit of degrees in all areas of visual and performing arts.