The primary element of the CalArts graphic identity is the logo. It should be included on all communications that represent the institute. The logo is carefully proportioned to work at small and moderate sizes in all communications—print and screen. Please follow guidelines for use to ensure that the logo retains its impact as the official mark of the institute.


Print and Web Versions

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CalArts blue is the most appropriate base or accent color for projects originating from the institute. The CalArts logo should always appear in blue. If it is placed on a photo or dark colored back-ground it can appear in white.

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CalArts blue

PMS 306
HEX # 00a9c4

Logo Clear Space

When using the CalArts logo it is important to always leave a sufficient amount of clear space surrounding the mark. Clear space refers to the area surrounding the logo which visually separates it from other design elements. A clear space equal to no less than 1/2 the height of the letter C in CalArts must be maintained in all directions.

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CalArts PowerPoint Presentation Template

This template can be used by the CalArts community to create standard presentations.

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