Public Relations Manager

Details

  • Position Category: Non-Academic
  • Position Title: Public Relations Manager
  • School/Department: Office of Communications
  • Reports To: Director of Content
  • Time: Full-Time
  • Appointment: Regular

Information & Responsibilities

Information & Responsibilities

The Public Relations Manager is responsible for enhancing the Institute's reputation and regional and national visibility through authentic, exciting, and timely sharing of the many CalArts stories. This includes developing relationships with local, regional, and national news media and working to secure media placements. The Public relations Manager also works closely with colleagues in Content, Creative, Enrollment Management, and Advancement communications to support content marketing efforts, create a strategic editorial calendar and to ensure consistent messages to internal and external audiences.

The Public Relations Manager is responsible for creating and executing public relations plans for both internal and external audiences. They will collaborate on editorial content in print, digital, and social media formats and will work proactively to improve communications externally/internally for all Institute stakeholders. The PR Manager also provides media relations counsel, training and interview support to the president, senior staff, deans, faculty and key staff.

Requirements

  • Develop and execute comprehensive public relations plans, which include significant media relations publicity endeavors, defined outcomes for success, and integrated marketing communications through partnership with communications teammates, to support strategic communication and advance CalArts branding initiatives, and mission-focused Institute events. Partner with the Vice President of Marketing and Communications, Director of Content and key collaborators in Admissions/Enrollment, Advancement, Extended Studies and other offices to identify strategic objectives and develop public relations campaigns annually to advance these goals. Collaborate with the Marketing and Communications team to identify client needs and objectives across the six schools and the Institute to align public relations efforts with publicity, outreach and media initiatives and to ensure alignment with CalArts branding, voice, and messaging. Cultivate relationships with reporters, editors, and producers at regional and national media outlets and professional associations. 
  • Identify and build relationships with key media constituents that lead to measurable media relations outcomes that extend the reach and reputation of the Institute and its people, and assess news trends to appropriately pitch stories to local, regional, and national print and digital news outlets.
  • Identify key faculty and program managers and build relationships to position them in various media channels to elevate and expand the reach and reputation of CalArts and to promote faculty and student work and achievements.
  • Work proactively and initiate/attend regular meetings with senior and artistic leadership, directors, and managers cross-institutionally to develop and execute strong messaging and manage flow and distribution of information. 
  • Use public relations expertise to contribute creative ideas that will generate buzz, reach a broad range of media (beyond arts and culture reporters), and cultivate new audiences for the CalArts “brand.”
  • Become a Cision research and distribution expert. Explore distribution opportunities and methods that transcend traditional mediums to reach targeted audiences in innovative ways and result in extended media coverage across communication channels.
  • Serve as a member of the crisis communication team and collaborate on crisis communications. Serve as the designated Public Information Officer. 
  • Provide quality control and copy editing on departmental and campus communications. Ensure communications adhere to CalArts brand, identity, and style standards. Provide media training to senior staff, faculty and staff (and others) as needed including providing coaching, talking points, fact sheets, and follow-up recommendations.
  • Serve as a resource to media representatives for CalArts facts, statistics, and photos/videos. Hire and manage public relations interns. Manage media relations web presence, building a strategy and developing dynamic content to draw media and other users to the site.

 

Qualifications 

  • Demonstrated experience and proven outcomes in public and media relations, including event promotion, ability to evaluate future professional trends, and well-versed in integrating multiple communication channels into a public relations strategy.
  • Knowledge of and experience in writing media materials that generate results. 
  • Organizational and critical thinking skills; ability to work strategically and accurately on deadline.
  • Proven relationships with media, and knowledge of various media venues including arts, culture, higher education, entertainment. and business.
  • Demonstrated experience in utilizing effective PR software platforms as well as investigating and evaluating new systems to increase effectiveness and maximize outcomes. A record of flexibility, adaptability, professionalism under pressure, and self-directed approach.
  • Superior writing and copyediting skills for various types of communications including news stories, media pitches, admissions marketing, internal newsletters, internal communications, and crisis communications. Expert in AP style.
  • Ability to create and execute multi-channel public relations plans that result in measurable and desired outcomes.
  • Excellent written and verbal communication and interpersonal skills with an ability to work effectively with others at all organization levels, both inside and outside the Institute.
  • Success managing through influence in a complex and diverse environment.
  • Excellent communication and writing skills, strong organizational talent and an ability to prioritize multiple tasks with competing deadlines.
  • Flexible and adaptable to change, able to complete projects without close supervision, and will need to work well in a fast-paced, team-oriented setting.
  • Develop and manage strategic communications plans for internal audiences (faculty, staff, and current students) that build awareness, understanding, and support for Institute needs and leadership directions.
  • Established and constructive relationships with key journalists and national media outlets highly valued for this position (arts and higher education beats and editorial leadership relationships, but also general features/mainstream reporters). Must have reliable transportation in order to travel to events, performances, and so forth across the greater Los Angeles area.

Qualifications

Experience
Approximately five years of professional public relations experience, preferably in higher education, arts or a not-for-profit setting, with demonstrated experience and proven outcomes in public and media relations, and well-versed in integrating multiple communication channels into a public relations campaign.
 

Education

  • Bachelor's degree in public relations, communications, marketing or similar preferred.  Graduate degree in communications, marketing, journalism, or related fields is a plus, but not required.
  • Accreditation in Public Relations (APR) certification is also a plus.

How to Apply

The following need to be posted with the CalArts / Interfolio Sites

Public Relations Manager ID:101388

Equity & Diversity

California Institute of the Arts shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other status protected under federal, state, or local law.

Further Information

CalArts has a multidisciplinary approach to its studies of the arts through six schools: Art, Critical Studies, Dance, Film/Video, Music and Theater. CalArts encourages students to explore and recognize the complexity of the many aspects of the arts. It is supported by a distinguished faculty of practicing artists and provides its Bachelor and Master of Fine Arts students with the hands-on training and exposure necessary for an artist's growth. CalArts was founded in 1961 and opened in 1969 as the first institution of higher learning in the United States specifically for students interested in the pursuit of degrees in all areas of visual and performing arts.

TypeNon-Academic
School/DepartmentOffice of Communications
Reports ToDirector of Content
StatusFull-Time
AppointmentRegular
Requirements
  • Develop and execute comprehensive public relations plans, which include significant media relations publicity endeavors, defined outcomes for success, and integrated marketing communications through partnership with communications teammates, to support strategic communication and advance CalArts branding initiatives, and mission-focused Institute events. Partner with the Vice President of Marketing and Communications, Director of Content and key collaborators in Admissions/Enrollment, Advancement, Extended Studies and other offices to identify strategic objectives and develop public relations campaigns annually to advance these goals. Collaborate with the Marketing and Communications team to identify client needs and objectives across the six schools and the Institute to align public relations efforts with publicity, outreach and media initiatives and to ensure alignment with CalArts branding, voice, and messaging. Cultivate relationships with reporters, editors, and producers at regional and national media outlets and professional associations. 
  • Identify and build relationships with key media constituents that lead to measurable media relations outcomes that extend the reach and reputation of the Institute and its people, and assess news trends to appropriately pitch stories to local, regional, and national print and digital news outlets.
  • Identify key faculty and program managers and build relationships to position them in various media channels to elevate and expand the reach and reputation of CalArts and to promote faculty and student work and achievements.
  • Work proactively and initiate/attend regular meetings with senior and artistic leadership, directors, and managers cross-institutionally to develop and execute strong messaging and manage flow and distribution of information. 
  • Use public relations expertise to contribute creative ideas that will generate buzz, reach a broad range of media (beyond arts and culture reporters), and cultivate new audiences for the CalArts “brand.”
  • Become a Cision research and distribution expert. Explore distribution opportunities and methods that transcend traditional mediums to reach targeted audiences in innovative ways and result in extended media coverage across communication channels.
  • Serve as a member of the crisis communication team and collaborate on crisis communications. Serve as the designated Public Information Officer. 
  • Provide quality control and copy editing on departmental and campus communications. Ensure communications adhere to CalArts brand, identity, and style standards. Provide media training to senior staff, faculty and staff (and others) as needed including providing coaching, talking points, fact sheets, and follow-up recommendations.
  • Serve as a resource to media representatives for CalArts facts, statistics, and photos/videos. Hire and manage public relations interns. Manage media relations web presence, building a strategy and developing dynamic content to draw media and other users to the site.

 

Qualifications 

  • Demonstrated experience and proven outcomes in public and media relations, including event promotion, ability to evaluate future professional trends, and well-versed in integrating multiple communication channels into a public relations strategy.
  • Knowledge of and experience in writing media materials that generate results. 
  • Organizational and critical thinking skills; ability to work strategically and accurately on deadline.
  • Proven relationships with media, and knowledge of various media venues including arts, culture, higher education, entertainment. and business.
  • Demonstrated experience in utilizing effective PR software platforms as well as investigating and evaluating new systems to increase effectiveness and maximize outcomes. A record of flexibility, adaptability, professionalism under pressure, and self-directed approach.
  • Superior writing and copyediting skills for various types of communications including news stories, media pitches, admissions marketing, internal newsletters, internal communications, and crisis communications. Expert in AP style.
  • Ability to create and execute multi-channel public relations plans that result in measurable and desired outcomes.
  • Excellent written and verbal communication and interpersonal skills with an ability to work effectively with others at all organization levels, both inside and outside the Institute.
  • Success managing through influence in a complex and diverse environment.
  • Excellent communication and writing skills, strong organizational talent and an ability to prioritize multiple tasks with competing deadlines.
  • Flexible and adaptable to change, able to complete projects without close supervision, and will need to work well in a fast-paced, team-oriented setting.
  • Develop and manage strategic communications plans for internal audiences (faculty, staff, and current students) that build awareness, understanding, and support for Institute needs and leadership directions.
  • Established and constructive relationships with key journalists and national media outlets highly valued for this position (arts and higher education beats and editorial leadership relationships, but also general features/mainstream reporters). Must have reliable transportation in order to travel to events, performances, and so forth across the greater Los Angeles area.
Education and Experience

Experience
Approximately five years of professional public relations experience, preferably in higher education, arts or a not-for-profit setting, with demonstrated experience and proven outcomes in public and media relations, and well-versed in integrating multiple communication channels into a public relations campaign.
 

Education

  • Bachelor's degree in public relations, communications, marketing or similar preferred.  Graduate degree in communications, marketing, journalism, or related fields is a plus, but not required.
  • Accreditation in Public Relations (APR) certification is also a plus.
Instructions

The following need to be posted with the CalArts / Interfolio Sites

Public Relations Manager ID:101388

Equity and Diversity

California Institute of the Arts shall abide by the requirements of 41 CFR §§ 60-1.4(a), 60-300.5(a) and 60-741.5(a). These regulations prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, religion, sex, or national origin. Moreover, these regulations require that covered prime contractors and subcontractors take affirmative action to employ and advance in employment individuals without regard to race, color, religion, sex, national origin, protected veteran status, disability, or any other status protected under federal, state, or local law.

Additional Information

CalArts has a multidisciplinary approach to its studies of the arts through six schools: Art, Critical Studies, Dance, Film/Video, Music and Theater. CalArts encourages students to explore and recognize the complexity of the many aspects of the arts. It is supported by a distinguished faculty of practicing artists and provides its Bachelor and Master of Fine Arts students with the hands-on training and exposure necessary for an artist's growth. CalArts was founded in 1961 and opened in 1969 as the first institution of higher learning in the United States specifically for students interested in the pursuit of degrees in all areas of visual and performing arts.